What do I need to know about how my image will be cropped?
Before we discuss how Red Horse approaches cropping an image so that it conforms to a standard size, let us be clear that YOUR INPUT IS ALWAYS WELCOME! We want you to be happy with your print. If you would like to provide any cropping guidelines, please feel free to do so; just be sure to email us your concerns when you place your order.
Now, let's discuss the size of the image plane. When you review the thumbnails in the Red Horse Gallery, you are seeing the image in what we call, FULL FRAME, or everything that was captured in that moment in time.
Unfortunately, to conform with standard print sizes, not all of what you see can be included in the final print. Once we crop to conform to the new size, we alter the ratio.
The ratio changes with each different sizing from wallet through 11 x 14 although a 4 x 6 print is true to the full content of the file. This is also true of an 8 x 12 or 24 x 36, for that matter. An 8 x 12 is not normally offered and unless you are having the print framed, difficult but not impossible, for which to find ready-made frames.
Red Horse currently shoots completely digitally but even with negative/positive images, the ratio is similarly true. To give the most extreme scenario, when you order an 8 x 10 print, approximately two inches of the image must be cropped away to conform to that size.
Below is an example of what we mean. We have taken one image which you will first see as "full frame" but then we'll show you how the various cropping choices affect the same image.

Above is the original full frame image which may be printed as a 4 x 6 without any cropping. However, below we opted to crop a bit to slightly adjust the viewers focus on the subject. Here is the same image cropped for 4 x 6:

Now, let's look at what happens when we want to see this image at a 5 x 7 crop:

Particularly when a client orders multiple sizes of the same image, we strive to keep them as uniform as possible. Here you can see the slightest extra space to the right of the horse's face. And now let's have a look at the 8 x 10:

Notice how much of the horse's chest must be removed to create that ratio! Okay, just to round out the choices, let's take a look at this image as a 3.5 x 5, you will notice the image is a bit "longer." Here it is:

Lastly, let's look at what happens for a "wallet" cropped image - 2.5 x 3.5, right, half of a 5 x 7 so contains the same content:

The above image selected for our illustration is a traditional image with plenty of extraneous space around the subject so that it may be cropped rather easily. However, when the subject commands the entire frame or, often, overflows that frame, cropping can become a challenge. Take a look at this side-by-side example of what happens when the original overflows the boundaries:

The image on the left is original, full frame while the one on the right depicts what happened when it was cropped to conform to 8 x 10. Since the helmet had already been partially "cut" into, we cut deeper trying to save a portion of the rider's hands which, for us, "told the full story" of what was taking place. The old adage, "A picture is worth a thousand words," is so often true for the viewer. We look at one image and an entire story comes to life in our mind's eye -- or we hope when you view a Red Horse image the experience is that inclusive!
We hope this information has armed you with the tools to make your cropping choices. We heartily encourage you to contact us with any concerns or thoughts as you prepare your order. If you have ANY QUESTION in your mind about how your final print may turn out....call or email, we'll be happy to send you a "proof" via email so you may see it before you buy it.
Our thanks to MaryPat O'Grady for allowing us to use the above images & for her patience with us while we worked through some cropping issues for her!
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